Passions & Personality

Tuwisha Rogers is the founder and principal of Wish Factor, a strategic partnership and purpose-driven marketing consulting firm that leverages groundbreaking strategy and integrated approach, including custom content, partnership development, and planning.

In addition, she leads new business for Burrell Communications, the oldest and largest multicultural agency dedicated to transforming culture.

Before Burrell, Tuwisha served as the Vice President of Brand and Partnerships for the National Museum of African-American Music (NMAAM). In her role, Rogers led all marketing and branding initiatives for the museum, which included overseeing the fostering and continued development of the NMAAM community and corporate and entertainment relationships domestically and globally. She partnered with Fortune 500 brands such as Apple, Amazon, Nissan, Hallmark Mahogany, TMobile, AARP, and RIAA, to name a few. In addition, she successfully opened and launched the museum and curated nearly 3 million dollars in strategic partnerships while garnering over 2.8 billion media impressions within the first year and a half.

Before success at the museum, she also spearheaded and led Strategic Partnerships at Urban One. She oversaw a dedicated team for over $70 million in media revenue and partnership management with brands such as Walmart, AT&T, and Prudential. In addition, she was an executive producer on several award-winning campaigns. Her other experiences included working with global leaders such as Martin Luther King III at Realizing the Dream and thought leaders such as Randal Pinkett, Season 4 Apprentice Winner leading his business affairs and partnerships. In addition, I collaborated with industry giants and notables: Steve Stoute, ESSENCE communications, BET networks, Eric Roberson, Quincy Productions, NOBEL Women, Bobby Brown, and many more.

 In addition to her career in marketing, Rogers also served as a professor for the Women in Entertainment Empowerment Network(WEEN) Academy, instructing women of color to spark change in the entertainment industry. In addition, she participated in prominent programs such as Leadership Newark and MLT. She is also an active community member serving in the City of Plainfield Budget Committee and Rotary Club of Nashville, Leadership Music, Delta Sigma Theta Sorority Inc., Board Member of Memphis Music Initiative, and ACM Diversity Task Force. She holds a Bachelor of Science in marketing from William Paterson University, a Master of Public Administration degree in urban studies from Kean University, and a New Jersey teaching certification. Her career and community activities have been noted as an honoree and recipient of the 2022 Nashville Business Journal Women of Influence, 2016,2017 and 2018 Telly Awards, 2013 The Network Journal Forty Under 40, and more.